WILTWWhat I Learned This Week

Issue 05November 13, 20266 min read

If you didn't say it, the AI doesn't know it

A lunch search and an engineering example made the same point this week, and OpenAI's new business profiles put it front and center. An AI works from the facts somebody stated.

If you didn't say it, the AI doesn't know it

The answer gets built from whatever is in that stack.

At Siinda Live in Marbella I told a story about a walking stick.

It comes from Arjun Sangwan at Yext. He told an AI that his grandfather has one. Days later he asked it about lunch with his grandfather, and the AI merged that in and looked for places with easy access.

The restaurants that didn't make that clear were gone.

The AI made that lunch question more specific on its own, using something Arjun had said days before. Then it judged each restaurant on what the restaurant had said about itself. A place that never mentioned access looked the same to that AI as a place with none.

Christian J. Ward@wardchristianj
Arjun Sangwan of @yext told an AI his grandfather has a walking stick. Days later he asked about lunch with his grandfather, and the AI merged that in to find places with easy access. Restaurants that didn't make that clear were gone. I shared it at @Siinda Live in Marbella. Many thanks to Siinda and everyone involved for including me.
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The missing fact inside a company

Avi Chawla posted an example this week while comparing three ways to fetch the right information for an AI, called RAG, Graph RAG and Agentic RAG.

His example is three facts about a company's internal services. The checkout service uses the payments API. The payments API runs on cluster-3. Cluster-3 is scheduled for maintenance on Friday.

Someone asks whether the checkout service will be affected by Friday's maintenance. A search by similarity will likely find the first and third facts, because they share words with the question. It misses the middle one, which mentions neither checkout nor maintenance. A knowledge graph links all three, so the path from checkout to Friday can be followed.

Avi Chawla@_avichawla
RAG vs. Graph RAG vs. Agentic RAG, clearly explained! Standard RAG embeds documents into vectors and retrieves the most similar chunks via similarity search. For direct factual lookups, this works well. But it breaks down when a query needs to connect facts spread across multiple documents. Similarity search retrieves individual chunks, not the relationships between them. Graph RAG adds a knowledge graph layer on top. → During indexing, an LLM extracts entities and relationships from the documents. → During retrieval, the system traverses these connections instead of relying on embedding similarity alone. This is what enables multi-hop queries. Say a vector DB stores three facts about internal services: ↳ "The checkout service uses payments API." ↳ "The payments API runs on cluster-3." ↳ "Cluster-3 is scheduled for maintenance on Friday." Someone asks: "Will the checkout service be affected by Friday's maintenance?" Vector search can likely retrieve facts 1 and 3 because the query mentions "checkout service" and "Friday maintenance." But it will miss fact 2, which connects the payments API to cluster-3. That middle fact sits too far from the query in embedding space. It mentions neither "checkout" nor "maintenance," so it never makes it into the retrieved context. A knowledge graph connects these as linked entities, and graph traversal finds the full path in one query. Agentic RAG takes a different approach entirely. Instead of a fixed retrieval pipeline, an LLM agent decides at query time which tools to invoke, which sources to query, and in what order. Check the visual below to understand the three architectures thoroughly. One thing to note here is that these three aren't levels of sophistication that you need to graduate through. Instead, they solve different query types. ↳ Single-hop factual lookups → standard RAG ↳ Multi-hop relationship queries → Graph RAG ↳ Dynamic multi-source tasks with tool use → Agentic RAG Once the right architecture is in place, the next leverage point is efficiency. Most RAG architectures rely heavily on vector search, and that layer can be made 32x more memory-efficient using binary quantization. I covered the full implementation in the article below. 👉 Over to you: Which RAG architecture are you running in production?
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Christian J. Ward@wardchristianj
Useful that you framed these as three tools for three kinds of question. The graph only helps if the relationship was written down somewhere first. Often the link between the service, the API and the cluster lives in one engineer's head, and no retrieval method finds a fact nobody recorded. So I'd add a step before choosing an architecture. Find out which connections exist only in people.
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All of that assumes the middle fact is on file. Often it lives in one engineer's head, and no retrieval method finds a fact nobody recorded.

In October I wrote that bigger models can't fix what nobody wrote down. A better way to search can't fix it either.

The engineer and the restaurant are in the same spot. What each of them knows is useful to an AI only once it's somewhere the AI can read.

Applying what I learned this week

On Tuesday OpenAI put Businesses in ChatGPT into beta. A business can now claim itself there and manage its own information, and it gets insights on how people engage with it. Last week I wrote about this before OpenAI had announced it.

OpenAI@OpenAI
Now in beta: Businesses in ChatGPT. Claim your business, manage your information, and get insights on how people engage with you. Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer. https://openai.com/index/introducing-businesses-chatgpt/
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You can see how important this is getting when the frontier labs are literally copying the old Google Business Profile approach. They are going to put exactly what I'm describing at the center.

It's still up to every business to figure out every fact it needs to include. A profile gives you somewhere to put the facts, and the walking stick shows how specific they have to get.

Where I'd start is with what is true and was never written down. Inside a company, find out which connections exist only in people before you choose an architecture. For a restaurant it can be as plain as saying whether someone with a walking stick can get to a table easily.

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